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American diploma in Kazakhstan
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Home Education Паспорта образовательных программ Bachelor degree programs Educational programs of Bachelor's degree 6B03202 PR-journalism

6B03202 PR-journalism

Educational Program Passport
History, Economics and Law Faculty (HELF)
Department: Journalism and social sciences (JSS)
6B03 6B032
Education area code and classification
6B03 Social Sciences, journalism and information
Code and classification of areas of training
6B032 Journalism and information
Group of educational programs
В042 Journalism and the reporter's case
Educational program name
6B03202 PR-journalism
Types of educational programs
Main
Level of education
Undergraduate (Higher)
Degree awarded
bachelor of social knowledge
Language of instruction
English, Kazakh, Russian
Amount of credits/hours (at least)
240 / 7200
Form of training
full-time without the use of DЕT
Period of training
The undergraduate study period is determined by mastering at least 240 academic credits for the entire study period and at least 60 academic credits per academic year.
Objects of professional activity
- domestic and foreign electronic and print media;
- domestic and foreign news agencies and news services under state and independent bodies;
- domestic and foreign publishing houses and printing complexes;
- press services of domestic and foreign state, commercial and public organizations;
- the structure and divisions of public relations in Kazakhstan and abroad;
- political, sociological and marketing research and consulting structures of Kazakhstan and foreign countries:
- network information structures;
- the market of entertainment services and promotions;
- press services;
- advertising agencies;
- online publications;
- PR companies.

A professional has fundamental knowledge in the field of PR journalism, is capable of self-learning throughout his/her life, is capable of constructive interaction, decision-making to effectively achieve his goals in the field of media, shows digital competence to solve vital tasks with the most effective use of PR technologies, shows creativity, and social activity, communicates in different linguistic environments, showing tolerance, respect for historical and cultural heritage, participates in creating conditions for the self-realization of a potential audience, focuses on publications in the media about the rational use of natural resources and the formation of ideas for sustainable development.

Formation of a qualified specialist in PR-journalism, public relations specialist, program host, commentator, correspondent, TV/ radio news reporter, columnist with broad fundamental knowledge and competencies in the field of future professional activity.

List of professions: PR-manager, web designer, web editor, journalist, literary employee, Manager of communication structure, moderator, Press Secretary, producer, Editor, advertising agent, Employee of the online publication, Public relations specialist, speechwriter, expert informant

Types of Activities: PR activities, information and reference system, information and creative activities, Information-analytical, consulting and expert service, Organizational-management, investigative, Artistic and publicistic, Experimental research

Objects: - domestic and foreign electronic and print media;
- domestic and foreign news agencies and news services under state and independent bodies;
- domestic and foreign publishing houses and printing complexes;
- press services of domestic and foreign state, commercial and public organizations;
- the structure and divisions of public relations in Kazakhstan and abroad;
- political, sociological and marketing research and consulting structures of Kazakhstan and foreign countries:
- network information structures;
- the market of entertainment services and promotions;
- press services;
- advertising agencies;
- online publications;
- PR companies.