Information about the university
Strategic management
Government programmes
Science in M. Kozybayev NKU
Student self-government
Musical associations
| Faculty | History, Economics and Law Faculty (HELF) |
|---|---|
| Department | Journalism (J) |
| Education area code and classification | 6B03 Social Sciences, journalism and information |
| Code and classification of areas of training | 6B032 Journalism and information |
| Group of educational programs | В042 Journalism and the reporter's case |
| Educational program name | 6B03202 PR-journalism |
| Accreditation | Сертификат |
| Types of educational programs | Main |
| Graduate model according to the educational program | A professional has fundamental knowledge in the field of PR journalism, is capable of self-learning throughout his/her life, is capable of constructive interaction, decision-making to effectively achieve his goals in the field of media, shows digital competence to solve vital tasks with the most effective use of PR technologies, shows creativity, and social activity, communicates in different linguistic environments, showing tolerance, respect for historical and cultural heritage, participates in creating conditions for the self-realization of a potential audience, focuses on publications in the media about the rational use of natural resources and the formation of ideas for sustainable development.
|
| Purpose of the educational program | Formation of a qualified specialist in PR-journalism, public relations specialist, program host, commentator, correspondent, TV/ radio news reporter, columnist with broad fundamental knowledge and competencies in the field of future professional activity. |
| Level of education | Undergraduate (Higher) |
| Degree awarded | bachelor of social knowledge |
| Field of professional activity (section on the GCEA) | Information and communication (Секция J) |
| List of professions | PR-manager web designer web editor journalist literary employee Manager of communication structure moderator Press Secretary producer Editor advertising agent Employee of the online publication Public relations specialist speechwriter expert informant |
| Types of professional activity | PR activities information and reference system information and creative activities Information-analytical consulting and expert service Organizational-management investigative Artistic and publicistic Experimental research |
| Objects of professional activity | - domestic and foreign electronic and print media;
- domestic and foreign news agencies and news services under state and independent bodies; - domestic and foreign publishing houses and printing complexes; - press services of domestic and foreign state, commercial and public organizations; - the structure and divisions of public relations in Kazakhstan and abroad; - political, sociological and marketing research and consulting structures of Kazakhstan and foreign countries: - network information structures; - the market of entertainment services and promotions; - press services; - advertising agencies; - online publications; - PR companies. |
| Program features | An educational program with elements of dual training, an academic exchange program, the possibility of mastering an additional educational program (Minor). |
| Form of training | full-time without the use of DЕT |
| Period of training | The term of study of undergraduate students with general secondary education is determined by the period of mastering at least 240 academic credits for the entire period of study and at least 60 academic credits for the academic year. The term of study of undergraduate students with higher education or technical and vocational, or post-secondary education is determined taking into account the recognition of previously achieved learning outcomes of formal and non-formal education. At the same time, the period of study can be increased or decreased if the student forms an individual curriculum of disciplines and other types of educational activities with a volume of at least 60 credits per academic year. |
| Language of instruction | English Kazakh Russian |
| Amount of credits/hours (at least) | 240/7200 |
| Previous level of education | higher education higher special education general secondary education professional education technical and professional education |
| Program manager | Морозова Татьяна Александровна |
| The educational program is developed on the basis of Professional standards/ Sectoral qualifications frameworks | Professional standard: "News processing activities in the media" Appendix No. 11 to the order of the Acting Chairman of the Board of the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken" dated 12/21/2022 No. 245 (PS) Professional standard: "Activities for the production of films, videos and television programs" Appendix No. 12 to the order of the Acting Chairman of the Board of the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken" dated 12/21/2022 No. 245 (PS) Professional standard: "Activities for the creation and broadcasting of television programs" Appendix No. 8 to the order of the Acting Chairman of the Board of the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken" dated 12/21/2022 No. 245 (PS) Professional standard: "Publication of newspapers" "Publication of magazines and periodicals" Appendix No. 10 to the order of the Acting Chairman of the Board of the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken" dated 12/21/2022 No. 245 (PS) |
| Place in the rating of the National Chamber of Entrepreneurs of RK "Atameken", 2022 | 6th place |
|---|---|
| Leave a review about the educational program |  |