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| Faculty | History, Economics and Law Faculty (HELF) |
|---|---|
| Department | Journalism (J) |
| Education area code and classification | 6B03 Social Sciences, journalism and information |
| Code and classification of areas of training | 6B032 Journalism and information |
| Group of educational programs | В042 Journalism and the reporter's case |
| Name | 6B03202 PR-journalism |
| Accreditation | No |
| Types of educational programs | Main |
| Graduate model according to the educational program | - |
| Purpose of the educational program | Formation of a qualified specialist in PR-journalism, public relations specialist, program host, commentator, correspondent, TV/ radio news reporter, columnist with broad fundamental knowledge and competencies in the field of future professional activity. |
| Level of education | Undergraduate (Higher) |
| Degree awarded | bachelor of social knowledge |
| Field of professional activity (section on the GCEA) | Information and communication (Секция J) |
| List of professions | PR-manager web designer web editor journalist literary employee Manager of communication structure moderator Press Secretary producer Editor advertising agent Employee of the online publication Public relations specialist speechwriter expert informant |
| Types of professional activity | PR activities information and reference system information and creative activities Information-analytical consulting and expert service Organizational-management investigative Artistic and publicistic Experimental research |
| Objects of professional activity | - domestic and foreign electronic and print media;
- domestic and foreign news agencies and news services under state and independent bodies; - domestic and foreign publishing houses and printing complexes; - press services of domestic and foreign state, commercial and public organizations; - the structure and divisions of public relations in Kazakhstan and abroad; - political, sociological and marketing research and consulting structures of Kazakhstan and foreign countries: - network information structures; - the market of entertainment services and promotions; - press services; - advertising agencies; - online publications; - PR companies. |
| Program features | An educational program with elements of dual training, an academic exchange program, the possibility of mastering an additional educational program (Minor). |
| Form of training | full-time without the use of DЕT |
| Period of training | The term of study is determined by the period of development of 240 academic credits for the entire period of study and 60 academic credits for the academic year. The term of study for persons with higher education or technical and professional, or post-secondary education is determined taking into account the student's prerequisites, determined on the basis of a transcript (Appendix to the diploma). In this case, loans are transferred and previously mastered disciplines are taken into account, provided that their volume is sufficient and the educational program is consistent. Accordingly, the training period is 4 years. It is allowed for a student to master a smaller or larger number of academic credits during the academic year, while the period of study increases or decreases. |
| Language of instruction | English Kazakh Russian |
| Amount of credits/hours | 240/7200 |
| Previous level of education | higher education higher special education general secondary education professional education technical and professional education |
| Program manager | Шайкенова Айсулу Жаксылыковна |
| The educational program is developed on the basis of Professional standards/ Sectoral qualifications frameworks | Профессиональный стандарт «Деятельность по созданию и трансляции телевизионных программ»утвержден приказом Заместителя Председателя Правления Национальной палаты предпринимателей Республики Казахстан «Атамекен» от 24.12.2019 г. № 259,Приложение № 16 (ПС) (PS) |
| Place in the rating of the National Chamber of Entrepreneurs of RK "Atameken", 2022 | 6th place |
|---|---|
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