A new brand and logo of the University was presented at the Academic Council: KOZYBAYEV UNIVERSITY

M. Kozybayev North Kazakhstan University is on the verge of major changes. The dynamic development of the University requires a new marketing strategy, transformation of the visual image and changes in the conceptual ideology of the brand. The main goal of the rebranding is to create a new unique and memorable style for the successful promotion of the University in the market of educational services and increase its attractiveness in the international space.

The brand of the University began to be formed with a new logo. The creative competition was won by Elvira according to: the logo, which she developed, is characterized by simplicity, brevity and dynamics. It consists of a brand name and a unique graphic spelling of the University's name. The brand name represents the capital letters of the name of the University, and also combines images of a shield and a book. The shield symbolizes tradition, honor and reliability, and the book — knowledge. The graphic spelling of the name, as well as the brand name, has a slope that reflects the movement, progress and aspirations of the brand.

The University is waiting for a lot of work to create a full-fledged brand book, develop its positioning as one of the leaders of multidisciplinary universities and promote a new brand.